After a year of trying and testing thousands of products, we were never 100% happy with the towels we imported. We realised that we could do better than just putting our labels on the current towels that we purchased off the shelf from our various suppliers. We had the same products as every other Turkish towel company. With Turkish heritage at our heart, it was time to do something different.
We set out to reinvent an everyday item, often taken for granted. On our journey to create a better towel, we discovered the value of tried and true, traditional methods and the importance of quality materials.
The result was lightweight towels that are the perfect balance of softness, absorbency and durability. Each towel is hand crafted by a Turkish family of third generation weavers in a traditional workshop, using the highest quality fibres.
We hope you'll love our towels as much as we do!
Seda & Marc
hands on approach
We realised that we needed to be involved in the process from beginning to end to make a difference.
a modern twist
From our home in Burleigh Heads, my local designer husband and I redesigned the traditional Turkish towel.
We have our towels woven in a small, family owned and run workshop in the Aegean region of Turkey.
beauty in simplicity
Less is more. Rather than countless choices, we have four sizes with a limited palette of four beautiful colours.